About y:MT — What we believe and why we built it

"Without action, intention is worthless. But intention that leads to action creates strong, fulfilling relationships."

That idea is the entire reason y:MT exists.

The moment I knew this needed to exist

A few years back, I was meeting with my men's group when one of them said he'd forgotten his wedding anniversary. He cared deeply about his wife. He just got caught off guard — the same way most of us do, over and over, for years.

If only he'd had a reminder two weeks out. If only the card had been waiting on the kitchen counter. If only the words had been ready on his phone. That's the gap y:MT closes.

I'm Erich Shore. I live in Montana. I started building y:MT in 2020 because I wanted it for myself. Read the full origin story.

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